Photo by Dominik Scythe on Unsplash
Google Analytics
June 16, 2019
From: Loves Data
- Analytics Essentials Course
- Google AdWords
- Using Bidding Strategies in Google Ads
- What’s New in Google Ads
- Google Data Studio // AdWords Dashboard Tutorial
- Using the New Keyword Tool in Google AdWords – 2018 Tutorial
- AdWords Mistakes – 9 (More) Common Mistakes You Need to Avoid
- Google AdWords Conversion Tracking // 2018 Tutorial
- Changing Attribution Models in Google AdWords
- Display Targeting for Google AdWords – What are the options?
- How to use Google AdWords Countdown Customizers
- The 9 Biggest AdWords Mistakes You Need to Avoid
- Setting Mobile Bid Adjustments in google AdWords
- How to get started with Google AdWords
- 10 Google AdWords Terms You Need To Know
- Using Google AdWords Bidding Strategies
- Google AdWords Remarketing Using The Power of Google Analytics
- Ad Extensions in Google AdWords // Tutorial
- Using Keyword Match Types with Google AdWords
- Google Analytics Playlist
- How to set up Google Analytics Goals // 2018 Tutorial
- Activating and using Google Signals with Google Analytics
- Free Webinar: Tracking Social Media with Google Analytics
- How to create a Google Analytics test account
- Google Analytics Event Goals // Tutorial
- Reporting and Analyzing Scroll Depth in Google Analytics
- Google Tag Manager Event Tracking for Google Analytics
- Google Analytics Automation: 9 things You can Automate
- Google Analytics User Deletion API
- Calculated Metrics in Google Analytics // Tutorial
- Google Analytics Certification – Steps to Become Certified
- GDPR & Google Analytics: All The Important Stuff
- Using the Goal Flow report in Google Analytics
- Google Analytics User ID with ConcerKit and MailChimp
- Google Analytics Setup & Getting Started Guide
- 12 Steps to Master Google Analytics
- Google AdWords Remarketing Using The Power of Google
- New Audiences Report in Google Analytics: How to Setup
- Google Analytics RegEx \ Top 5 Tips
- Tutorial // Tracking YouTube Videos with Google Tag
- Tutorial // Using Conversion Planning for Goals
- How Google Analytics Calculates Time: What you need to know
- User ID in Google Analytics – Here’s What You Need to know
- How to Track Campaigns with Google Analytics
- Understanding Attribution Models in Google Analytics
- Setting up Google Analytics Site Search
- How to Switch to User Metrics in Google Analytics
- How Google Analytics Works
- 10 Google Analytics Terms you need to know
- Tutorial // Google Analytics Segments
- Tutorial // Installing Google Analytics on Squarespace
- Shortcut // Assigning Goal Value to Your Conversions
- Shortcut // Google Analytics Goal Types
- Shortcut // What are Pageviews, Sessions and User?
- Setting Your Frequency Cap with Google Analytics
- How to Setup Content Grouping in Google Analytics
- How to Track PayPal Buttons with Google Analytics
- Tutorial // Google Analytics Referral Spam
- Tutorial // How to Install Google Analytics on WordPress
- Tutorial // How to Setup google Analytics Goals
- tutorial // Verifying and Linking Google Search Console and Google Analytics
- Tutorial // google Analytics Cost Data Import
- New Google Analytics Interface 2017
- Creating annotations in Google Analytics
- Google Tag Manager
- Scroll Dept Tracking with Google Tag Manager – How to Get Started Quickly!
- Back to Basics // Benefits of Using Google Tag Manager
- Tutorial // Cross-Domain Tracking with Google Tag Manager
- Tutorial // Tracking YouTube Videos with Google Tag Manager and Google Analytics
- Tutorial // Google Analytics Site Search Without Query Parameters
- Tutorial // Using Triggers in Google Tag Manager
- Tutorial // Event Tracking with Google Tag Manager
- Pause Tags in Google Tag Manager – Here’s Your Quick Tutorial
- Element Visibility Trigger in Google Tag Manager – How to Track Website
- Testing Tags in Google Tag Manager – 3 Tips to Apply Now
- Getting Started with Google Tag Manager
- Google Data Studio Tutorials
- Google Data Studio Tutorial – Building a Dashboard Step-by-Step
- Create a Social Dashboard with Google Data Studio // Tutorial
- Tutorial // Google Data Studio with Google Search Console
- Building an Ad-Hoc Funnel Report with Google Data Studio // Tutorial
- Data Control // New Feature in Google Data Studio
- Pivot Tables in Google Data Studio – How (and WHY) To Use Them
- Google Data Studio // AdWords Dashboard Tutorial
- Featured
- gtag.js (Global Site Tag) – What is it? And do you even need it?
- Google Tag Manager Event Tracking for Google Analytics
- Setting Mobile Bid Adjustments in Google AdWords
- Create a Social Dashboard with Google Data Studio // Tutorial
- Tutorial // Google Analytics Cost Data Import
- Google Data Studio Tutorial – Building a Dashboard Step-by-Step
- Using Keyword Match Types with Google AdWords
- Tutorial // How to Setup Google Analytics Goals
- Shortcut Series
- Shortcut // Assigning Goal Value to Your Conversions
- Shortcut // Google Analytics Goal Types
- Shortcut // What are Pageviews, Sessions and User?
- Shortcut // What is Bounce Rate?
- Shortcut // Reporting on Word Count with Google Analytics
- Shortcut // Tracking Social Plugins on Your Website
- Shortcut // Google Analytics Content Grouping
- Shortcut // Google Analytics Attribution
June 9, 2019
From: Loves Data
Step 1: Set up goals
Step 2: Tag inbound campaigns
Step 3: Use Google Tag Manager
Step 4: Implement ecommerce tracking
Step 5: Link Google AdWords
Step 6: Look beyond last click attribution
Step 7: Configure the Site Search reports
Step 8: Use segments
Step 9: Understand important terminology
Step 10: Link Google Search Console
Step 11: Share your data
Step 12: Learn about advanced features
June 7, 2019
How to Track Conversions in Google Analytics by Neil Patel https://neilpatel.com/blog/track-conversions-with-google-analytics/
October 16, 2018
Webinar – Loves Data by Benjamin Mangold https://www.crowdcast.io/e/social-media-google-analytics
Agenda:
- How social media is tracked by default
- Using campaign tags and common pitfalls
- When to use native social analytics
- Tracking conversions
- Reporting on social media
Twitter tag: #LovesDataLive
How is social media tracked? Acquisition > Referrals
Where will you see social reported?
Overview / All Traffic / Social
Campaigns
- Define your own marketing campaigns
- Inbound links need to be tagged
Tracking Campaign – using campaign tags
Source 來源 : Where is the message seen?
Medium 媒介: How is the message communicative?
Campaign Tags
- Campaign name
- Source
- Medium
- Term (third party search)
- Content (different cause of actions)
Campaign URL Builder
September 13, 2018
Google Analytics for Beginners https://analytics.google.com/analytics/academy/course/6
Unit 1: Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- A session –
- Google Analytics setup
- Organization > Account > Property (Tracking ID: UA-xxxxxx) > View
- How to setup views with filters
Unit 2: The Google Analytics Layout
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
- Solutions Gallery dashboards https://analytics.google.com/analytics/gallery/?hl=en_US#posts/search/%3F_.type%3DDASHBOARD%26_.start%3D0/
Unit 3: Basic Reporting
- Audience reports
- Acquisition reports
- Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
- 4.1 How to measure Custom Campaigns
- 5 Different Campaign Tags
- Medieam (Required) – How you send message to the users? (email/cpc/social)
- Source (Required) – Where are the users from?
- Email > Newsletter
- cpc > Google/Bing/Yahoo
- Campaign (Required) – The name of the marketing campaign. ex 2015-back-to-school, etc
- Content (Optional) – version of promotion. ex v1-10dollars-off, etc.
- Term (Optional) – To identify the keyword or paid search campaign
- 5 Different Campaign Tags
- 4.2 Tracking campaigns with the URL Builder (4:37)
- Campaign URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/
- UTM Tracking Template https://docs.google.com/spreadsheets/d/1tf3_SczMMTTf-ZJ9Bkb70xps_DPGLBTd4wkHPyadKSA/edit?usp=sharing
- Case sensitive
- Be consistent with medium name. ex Display – banner ad. / Email – email campaign, etc.
- Test the campaign in an Incognito Window before launching it.
- 4.3 Use Goals to measure business objectives (7:32)
- 4.4 How to measure Google Ads campaigns
- Course review and next steps
October 17, 2018
Advanced Google Analytics https://analytics.google.com/analytics/academy/course/7
Unit 1: Data Collection and Processing
- Google Analytics data collection
- Categorizing into users and sessions
- Applying configuration settings
- Storing data and generating reports
- Creating a measurement plan
Unit 2: Setting Up Data Collection and Configuration
- Organize your Analytics account
- Set up advanced filters on views
- Create your own Custom Dimensions
- Create your own Custom Metrics
- Understand user behavior with Event Tracking
- More useful configurations
Notes:
- GA recommend to set up 3 views for each property: 1. Raw Data 2. Test 3. Master
- GA recommend to set up each company’s website, mobile app, or other device in a separate property
- Cross-domain tracking – site linking
Unit 3: Advanced Analysis Tools and Techniques
- Segment data for insight
- Analyze data by channel
- Analyze data by audience
- Analyze data with Custom Reports
Unit4: Advanced Marketing Tools
- Introduction to remarketing
- Better targeting with Dynamic Remarketing
- Course Summary
Install Google Analytics to WordPress Sites
May 6, 2018
Install Google Analytics Tracking Code to GeneratePress Theme
複習這個教學影片,再裝Google Analytics是很簡單的!
步驟一:先到Google Analytics 取得Tracking Code
Log in to Google Analytics > Admin > Property > Tracking Info > Tracking Code > Copy the tracking code
步驟二:將Tracking Code貼到網站
Appearance > GP Hooks > Paste the tracking code in wp_head section > Save Hooks
這樣就大功告成了,再回到Google Analytics的Real Time > Overview 可以看到自己正在線上呦!
Install Google Analytics Tracking Code to Astra Theme
步驟一:Appearance > 確定 Custom Layout 已 Activated
步驟二:將Tracking Code貼到網站
Appearance > Custom Layouts > Add New > Enable Code Editor > Paste the Tracking Code
步驟三:
- Layout > Hooks
- Action > wp_head
- Display on > Entire Website
- Published
若換 Theme或更新Theme,要檢查Tracking Code 還在不在!
Adam建議用Plugin來安裝GA code,他建議的是:Analytify – Google Analytics Dashboard Plugin for WordPress by Analytify 。不是大咖的外掛,只有10,000+安裝者。Beautiful Dashboard, Adam said.
Social Media Dashboard and reports in Google Analytics
May 6, 2018
Sandra Krasa BK 發佈日期:2013年12月11日
聽起來不錯喔!
Create a Social Dashboard with Google Data Studio // Tutorial
May 6, 2018
Sandra Krasa BK 發佈日期:2013年12月11日
聽起來不錯喔!