Google Tag Manager

November 9, 2019

Coming here made me just realize that I’ve started GTM a year ago.  The goal of toady….Complete Google Analytics Academy – Google Tag Manager course.  GoGoGo…

Google Tag Manager Fundamentals

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
 
  • Unit 1: Starting out with Google Tag Manager (10:00am – 11:33am)
    1. Lesson 1: Course Introduction (2:37)
    2. Lesson 2: Start with a measurement plan (Article)
    3. Lesson 3: Develop a tag implementation strategy  (2:07)
      • Decide which of your existing site tags you can move into Tag Manager.  Migrate all if possible
      • Decide what static and dynamic values you’ll want to pass from your websit
      • Choose which tags can collect the data you need
    4. Lesson 4: Tag Manager overview  (3:51)
      • To begin using GTM, a Container Snippet  (JavaScript code) will need to place on each page of the website
      • Each Tag Manager account has at least one container.
      • A Tag Manager Container includes the tags and triggers.
      • A trigger determine which tag should fire or collect data.
      • There are three parts in a trigger: Variables, Operators, & Values

Vocabulary

  • deploy: arrange, allocate, mix, blend 配置,調配,部署

October 17, 2018

Jeffalytics

Google Tag Manager Tutorial Part #1/5: Do you need tag management?

  • GTM is not neccessary if you are adding one tag only (i.e. just standard Google Analytics)
  • But you want to use advanced features in Google Analytics, then GTM can be your bff

Google Tag Manager Tutorial Part #2: How GTM Works