Google Tag Manager
November 9, 2019
Coming here made me just realize that I’ve started GTM a year ago. The goal of toady….Complete Google Analytics Academy – Google Tag Manager course. GoGoGo…
Google Tag Manager Fundamentals
- Unit 1: Starting out with Google Tag Manager (10:00am – 11:33am)
- Lesson 1: Course Introduction (2:37)
- Lesson 2: Start with a measurement plan (Article)
- Lesson 3: Develop a tag implementation strategy (2:07)
- Decide which of your existing site tags you can move into Tag Manager. Migrate all if possible
- Decide what static and dynamic values you’ll want to pass from your websit
- Choose which tags can collect the data you need
- Lesson 4: Tag Manager overview (3:51)
- Each Tag Manager account has at least one container.
- A Tag Manager Container includes the tags and triggers.
- A trigger determine which tag should fire or collect data.
- There are three parts in a trigger: Variables, Operators, & Values
- Unit 2: Setting up Google Tag Manager (2:31 pm –
- Unit 3: Collecting data using the Data Layer, variables, and events
- deploy: arrange, allocate, mix, blend 配置，調配，部署
October 17, 2018
Google Tag Manager Tutorial Part #1/5: Do you need tag management?
- GTM is not neccessary if you are adding one tag only (i.e. just standard Google Analytics)
- But you want to use advanced features in Google Analytics, then GTM can be your bff
Google Tag Manager Tutorial Part #2: How GTM Works